Larry A. Walters is founder and President of Walters & Associates, a sales and marketing Consulting company to new home builders throughout the United States with corporate Headquarters in Nashville Tennessee.
His experience, education, and expertise goes beyond the consulting, advising, and training of new home associates and new home builders. Actively involved in Mystery shops, merchandising sales centers, interior design, administration Evaluations, certifications, budgeting, advertising, providing market studies, Installation of promotions and incentives, evaluation of internet communications, Recruitment strategies, construction communications, onsite training, class room Training, and critical path methods related to the industry.
Experience: Sales and Marketing Management for large national builders such as Ryland Homes, KB Homes, Oakwood Homes, Palm Harbor Homes, Portrait Homes, Choice Homes and major regional homebuilders in Tampa, Orlando, Atlanta, Nashville, and Columbus, Ohio. Recognized by the N.A.H.B. as multi million dollar producer In new home sales and sales management and involved in Sales and Marketing Council MIRM and certification courses. Licensed as a real estate broker in Tennessee, Georgia And Florida. Member of the Nashville NHAB sales and marketing council. Has consulted over 40 new home builders in the east and southeastern part of the United States from Ohio to Florida for last 23 years. Walters is presently a advising consultant for The Gearson Lehman Group of New York.
Management experience includes active adult communities, first time buyer markets, Upscale home buyers, move up buyers, vacation resort communities, condominium Developments, attached homes communities, single detached family planned urban development, apartment building for investors, and marketing REIT communities.
Outside Industry Management- Sales and Marketing management within the industry of Hospitality for Marriott Hotels, Hilton Hotels, Embassy Suites marketing and selling Vacation resort packages. Division manager over New England for Baldwin United Corporation in selling business to business, retail and wholesales operations. In home Sales management skills included home improvement and additions.
Former Teacher in public school system and voluntary ministerial positions in local Non profit churches through Florida.
Education:
B.A. in education and MBA courses in business administration.
Management and training with IBM, Xerox , and AT&T Sales Training Courses
All MIRM and CSP courses for designation
Central Florida Sales Manager of the Year
Multi Million Dollar Producer in Sales and Management by NAHB
MARKETING ACITVITIES
- Develop and ensure participation in processes for collection of market and competitive data
- Analyze and summarize market and competitive data
- Assist in the selection of new communities, new products, new plans, and new features
- Ensure consistent presence in editorial media
- Develop ads and other promotional materials
- Assist agecies, as appropriate, in the creation and placement of advertising and execution of PR plans
- Advise additional creation of an maintenance of company web pre
- Create additional supportive print materials for sales offices
- Critique the company brand and ensure that it is consistently utilized to reinforce the company idenity
- Review and monitor the budget for marketing department
- Ensure timely availability of print materials, web content, PR. Advertising and other promotions to support new communities, new product
- Devise methods to track effectiveness of promotional activities
- Report on marketing activities, budget status and effectiveness on a monthly Basis.